Video marketing is not what it used to be a few years ago. Today, it has gone to become lot more serious, and much more effective, especially for businesses that have already managed to build an audience. A large number of small businesses are taking advantage of video content marketing to stand out from the competition in order to achieve their goals.
Why video? Because it works. And it will keep working!
Look around and you’ll find that video content is being consumed like never before. YouTube has turned into the second biggest search engine in the world. That’s right, not Bing or Yahoo, but YouTube is where people are searching on right after Google for everything. Recipes, product demos, how-to videos – you name it, they’re searching for it.
Here are some more video stats to convince you about the power video holds on the web:
82% of Twitter users consume video content on the microblogging site.
92% of mobile video viewers like to share them with other people.
87% of Internet marketers leverage video content to meet their business goals.
This simply means that as a business you cannot and should not take video content marketing for granted. With time most of your competition will be leveraging video, which means it should be a part of your core marketing strategy now. The value of video should not be underestimated if you want to taste real success with your content marketing efforts.
Storytelling Via Video
Before we delve into how you can use video content marketing, it’s important to first understand what actually makes video click. While there are a number of reasons that come to mind, the biggest one is that videos allow you to tell stories. Stories that you can use to connect to your target audience. Stories that you as a marketer can leverage to create powerful impressions and long lasting relationships. Stories that simply deliver.
Yes, video has the potential to help your prospects and customers understand your business and create a ground for future promotions. But it’s also an amazing way to spread your ideas with meaningful stories. And that’s what makes it so exciting.
You, as a consumer, which will you most likely to engage to? A video that sounds like a sales pitch or a narrative that tells you the value of the product? Consumers now are more connected to a brand if they feel like their lives will change once they use it. Connect with them emotionally, that’s the key.
Also, you can use video to experiment with new and brave content to touch the emotional side of your target audience. Because videos are a mixture of visuals, motion and sounds, they allow you to create deep and more meaningful connections with people — while positioning your brand in the best possible way.
However, in order to make the most out of video and find success with it, you as a business should know and understand how to use it the right way. Until and unless you realise the true power of video and take the right steps to leverage it, you won’t see the kind of results you want to see.
What Exactly is Video Content Marketing?
Content marketing in its purest form is nothing but the production and online distribution of content that is educational slash informative in nature. The goal of this content is to convert online content consumers into prospects/customers. And also to provide enough information to current customers and convince them to become repeat buyers.
5 Valid Reasons Why Your Business Needs Video Content Marketing
By now you should know what video content marketing exactly is and how it’s growing rapidly. It’s a tactic that your business needs to incorporate in order to get a higher return from your online marketing efforts.
More Conversions
When it comes to running an online marketing campaign, the ultimate metric that matters is the conversion rate. Because if you’re not converting your prospects into leads or customers, your business isn’t growing, it’s as simple as that.
By leveraging video content marketing, you’ll be able to get more people to sign up for your newsletter or buy your latest product. When compared to other types of content, video content can give your prospects the needed clarity to make the final decision. It gives you a certain edge over the competition and since quality video isn’t as easy to produce, it can take a while before others catch up with you.
A recent research conducted shows that 71% of marketers have found video content more conversion-friendly. When done right, it can easily help you get better results with minimal efforts.
Better Emotional Connection
If you look around the social media landscape, you’ll find that videos are being shared the most in comparison to other content types. While there are many reasons as to why people like sharing videos, one of the strongest “why” is that people connect to the right video content on an emotional level. By creating videos that appeal to the emotions of your target audience, you not only give them a reason to consume your content but also spread it across their own network.
So whether you are in the B2B or the B2C market, impressing the emotions of your audience with video marketing, can and will help you bring in more business.
Higher Accessibility
Let’s face it, video production is no longer the difficult task it used to be a few years ago. You no longer need to spend a ton of time on creating a video or have a huge budget to achieve studio level quality. Yes, we’re talking about video content that only the big guys were able to produce before.
Thanks to the advancement in technology and with new/innovative tools available, creating and launching your own video has become much more affordable. In fact, it will keep getting easier in the coming years as more and more businesses jump into producing their own videos and starting their own channels.
Stronger Engagement Levels
Many studies have proven that visual content works great when it comes to engaging your target audience. People today like to consume to content that is visually appealing and engrossing. Now, this isn’t limited to pictures or photographs. Video content is proven to be a big part of the “visual content” movement.
With more and more people watching video content on social media sites such as YouTube, Facebook and Twitter, you can see firsthand how video is helping generate strong engagement from target users.
When you create and share video content with your social followers, you have a 10X chance of them engaging with your video, which often translates to more shares and comments. However, do keep in mind that the quality of video content marketing matters to a huge extent and has a direct impact on the kind of results you are able to generate.
Easier SEO Results
Does video content marketing have an impact on SEO? Can videos actually help you rank higher in the search engines for keywords that are hard to rank for? The answer is yes, given that you’re doing it right. There is little doubt that Google and other major search engines like Bing love video content and won’t hesitate to rank it higher than traditional articles.
According to a study done by Com score, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs. This just goes on to show that quality video content can make a big difference to not only your conversion rate, but also the organic search traffic you generate.
