CASE STUDY- GRUNDY’S WASTE
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business.
A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so.
Your website will be the centre of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising such as google ad-word marketing.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location. Another important reason why having a website to represent your business is to give you credibility.
By building a website, you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first.
When you provide good service or product, positive word-of- mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter.
There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.
Websites are also available and accessible 24 hours a day, every day of the year. Because of this,your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them.
Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company`s business hours.
A website with an online shop can provide a dramatic boost in sales. Before the internet era, people spend so much time wandering aimlessly in malls looking for stores that are available to shop in. Websites provide solution to this problem, bringing the shops to you, in the comfort of your own home and lets you shop for the products you’re looking for!
Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase. Having a website and online presence strategy allows you to market your business online.
There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.
A website is also important because it helps you establish credibility as a business. Most people just assume that you have a website since the vast majority of businesses do, at least the vast majority of big companies do. There are actually still quite a few small businesses that don’t have a website and without one this is exactly what they will remain.
If you don`t have a website that you can refer people to potential customers are going to assume that you are a small-time company that does not take their business seriously. Once you establish this reputation it is going to be hard to make sales.
The bottom line is, it is imperative for every business to have a website. The more professional and modern your website is, the more advantages you can gain and more your able to build your client base!
More Resources
Are you convinced yet that you have an online presence? If you are, here are some more reasons to get started with a case study about one of our clients.
Grundy’s Waste
Grundy’s Waste is a Waste collection and Recycling company that is based in Sydney NSW and have recently in the two years come over to us.
We were quick to learn that they did not have a website nor an online marketing strategy nor an online presence which for a company that is based in one of the busiest cities in Australia and services over 20 Thousand Clients yearly, this is a big issue that required rectification as soon as possible.
We had learnt that within the Waste Industry there is 5 main competitors that control the waste industry.
Our job was now to learn how much in marketing they spent monthly, quarterly and annually.
Also, to find out how well their website performed and how maintained they are.
After careful research we were able find that an average of 10 Thousand Dollars was spent monthly on Marketing and also all their websites were up to date and have been maintained within the last 3 months.
These Results were presented to the client and after some conversation we have organised to not only build them an up to date website but build their online presence.
After 2 months of building their website and 2-3 months building their marketing strategy and online presence, we were able to take them from virtually unknown to one of the biggest players in the industry with some of the best stats when we look at online performance.
Check them out below!
We built and maintain the following for them:
- Social Media Marketing
- Google Ad-Word Marketing
- SEO Marketing
- Google My Business
Complete Annual Revenue–
Before: $1.3 Million
After: 1.75 Million
Online Conversion via Social Media –
Before: N/A
After: $151,000 which equates to 100-125 Clients per quarter.
Online Conversion via Up to date Website –
Before: N/A
After: $230,000 which equates to 80-110 clients per month.
Google Ad Word & SEO Conversion –
Before: N/A
After: $890,000
Employee Sales Conversion
Before: $425,000
After: $479,000
This shown us and the client that not only having an up to date marketing strategy in place but also an up to date website which is responsive and user friendly not only helps your company image but also helps in building your customer base and overall SALES $$ !!
Think you may benefit from looking at your online marketing strategy and website and they might actually be out of date or don’t have a website at all?
Check out Grundy’s Waste’s Website at www.grundyswaste.com.au and why not get in touch today and see how we can assist!
